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Addition Financial Credit Union appoints Alex DeJesus as Senior Vice President of Member Experience
LAKE MARY, Fla. (November 8, 2023) - Addition Financial Credit Union is pleased to announce that Alex DeJesus has joined the senior management team as the new Senior Vice President of Member Experience. In his new role, DeJesus will oversee all aspects of member experience strategy and operations, focused on delivering exceptional service and enhancing the financial well-being of the credit union’s members.
DeJesus brings nearly 25 years of banking industry experience and expertise to his new position. Over the past 7 years with Addition Financial, he has excelled in every role, from Branch Manager to Regional Director, to Vice President of Member Experience. DeJesus has overseen the credit union’s strategic efforts to incorporate more feedback from members into the decision-making process while ensuring he is an active voice on behalf of the members.
“Alex has consistently demonstrated outstanding leadership, vision, and commitment to our success,” said Kevin Miller, President and CEO of Addition Financial Credit Union. “His ability to achieve measurable results, inspire colleagues, mentor team members and bring innovative ideas to the table makes him a valuable addition to our senior management team.”
As SVP/Member Experience, DeJesus will work closely with the credit union's executive team to develop and implement strategies to enhance member engagement, satisfaction, and loyalty. He will also be responsible for ensuring that members have access to a wide range of products and services that empower them on their financial journey. Additionally, DeJesus will serve on key internal committees and external community boards.
About Addition Financial Credit Union:
Addition Financial believes in the power of transforming lives by bringing financial success and education to everyone. With a robust suite of financial services designed to meet members’ needs, the credit union serves more than 170,000 members at 26 full-service branches and 10 high school branches and is a part of the Presto! ATM network. Headquartered in Lake Mary, Fla., Addition Financial is a not-for-profit financial cooperative with more than $2.8 billion in total assets. With a legacy of more than 85 years of serving educators and supporting education, Addition Financial is the Official Financial Institution of the UCF Knights and owns the naming rights to the Addition Financial Arena on the University of Central Florida campus. Addition Financial is also the Preferred Credit Union for Seminole State College and the Preferred Credit Union for Valencia College. For more information, visit AdditionFi.com.